The challenge.
Outpayce was preparing to launch its Marketplace – an innovative new platform designed to help airlines discover, evaluate, and connect with top-tier payment partners in one seamless place. To make a meaningful impact at launch, they needed a video asset that would not only explain the concept clearly but also drive awareness and engagement across both airline and partner audiences. The challenge? Boiling down a sophisticated platform into a story that was simple, engaging, and shareable – while also giving airtime to 10 key payment partners in a way that felt unified and brand-aligned.
The approach.
We partnered with Outpayce from the ground up, starting with the development of the core narrative and scripting a concise, benefit-led story.
The messaging was structured to spotlight the marketplace’s value to airlines – speed, simplicity, and smarter choices – while seamlessly weaving in the presence of top partners. From script to storyboard design and full production, we crafted a clean, dynamic video that mirrored Outpayce’s forward-thinking brand identity. To extend the campaign’s reach, we also created custom partner-specific versions of the video – each tailored for individual use on LinkedIn and other owned channels, empowering partners to amplify the story through their own networks.
The outcome.
The launch video became a standout asset in Outpayce’s go-to-market toolkit – helping to clearly position the Marketplace as a central hub for airline payment innovation. It sparked strong engagement across LinkedIn, both from airline professionals and participating partners, who proudly shared their own branded versions. The multi-version rollout didn’t just extend visibility – it turned every featured partner into an advocate, creating a ripple effect of awareness and validation across the payments ecosystem.
