The challenge.
Outpayce, a fintech innovator within the travel industry, needed to articulate a compelling value proposition to help airline partners understand the full breadth of their complex payment offerings. Their existing internal messaging framework was dense, technical, and not designed for external presentation. The content lacked the clarity and structure needed to resonate with commercial airline stakeholders who often had limited time and varying levels of familiarity with payments infrastructure.
The approach.
We began by decoding the internal messaging framework, identifying what mattered most to airline audiences and restructuring the narrative into a streamlined, story-led presentation. Working closely with stakeholders at Outpayce, we transformed abstract payment flows and technical jargon into crystal-clear visuals and accessible messaging.
The final output was a custom-designed PowerPoint presentation, built from the ground up – from the core concept and narrative structure to the slide-by-slide visual execution. Every design element was purpose-built to enhance comprehension, with simplified diagrams and user-centric design to bring the value proposition to life.
The outcome.
The final deck became a strategic asset for Outpayce’s commercial team – instantly elevating their conversations with airlines. What was once an internal tangle of messaging became a clear, visually engaging, and persuasive narrative. It helped demystify complex payment flows and positioned Outpayce as a credible, innovative partner in airline payments. The presentation is now being used globally as a frontline tool in business development conversations, with early feedback praising both its clarity and visual impact.
